"A logo is like a lens that an organisation holds up to itself. If there is light behind the lens in the form of outstanding products, a memorable customer experience and excellent supplier relationships, it will shine; the logo will offer a piercing beam of positive associations. If there in no light, there is nothing to see and swapping the lens will not make a blind bit of difference."
I read this in a book I am currently reading. I just think that this quote is really true so I thought I would put it on here.
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